JCPenney: Differentiating your digital experience


With a surge in consumers interacting with brands online, digital customer experience is more important than ever.

Recent events have accelerated the need for JCPenney, a century-old retailer, to become a digital-first brand.

Andy Ma of JCPenney will join us on August 11th,  to talk about the brand’s digital transformation and how he harnessed the power of Adobe, Medallia, and Quantum Metric to:

  • Get deeper insights into customer journeys
  • Discover the customer voice behind the digital metrics
  • Measure engagement across all digital touchpoints
  • Prioritize actions based on Net Promoter Score and conversion - while understanding a conversion is not always a good experience
  • Make experience a priority as JCP rebuilds their brand

Watch Today