The Telegraph is known not just for being an early adopter, but a digital disruptor in the media industry. Most recently, they have been building a digital strategy that prioritizes user engagement over conventional traffic growth. But they faced one major hurdle: it is not always easy to paint a clear picture of how readers actually experience the product.
Within the first week of leveraging Quantum Metric for performance monitoring, The Telegraph surfaced several hard-to-pinpoint issues that they could immediately quantify and prioritize in their product backlog.
Download the case study to learn more about how The Telegraph ultimately achieved a 15% improvement overall in subscriber conversions.