Mobile priorities in the attention economy

eBook

Smaller Device, Shorter Attention

Mobile devices are subject to our dwindling capacity for attention. Indeed, Quantum Metric's research has shown that as screen size shrinks, so does attention.

Attention is a Predictor

Attention is a critical KPI. We know this because we’ve seen it directly and dramatically correlate with three other important KPIs:

      1. Conversion
      2. Order Value
      3. Customer Loyalty

Key take-aways:

• The attention economy and the state of mobile conversions
• Attention as a measurable KPI and predictor
• How to impact and maintain customer attention on mobile