Data Brief: Digital Shopping Behaviors During COVID-19 | March 2020
How has COVID-19 changed the way consumers shop online?
By comparing millions of sessions from March 2019 with sessions from March 2020, we gained actionable insights into how consumer behavior has changed and how retailers can respond, including:
- Online retailers are seeing an almost 60% surge in new visitors.
- With these new visitors comes higher rates of cart abandonment, frustration rates, and error rates.
- Customers are exhibiting more goal-oriented behavior when shopping.
- How retailers can adjust to accommodate these new behaviors.
The COVID-19 pandemic has affected nearly every industry, but for retailers, its effect doesn't have to be negative. Download your copy of the data brief today.