Finnair Holidays

Improving the holiday booking experience

Janica Soppela, eCommerce Manager at Finnair holidays shares her insights on how the airline improved the holiday booking experience by:

  • Identifying customer struggle
  • Creating a business case based on UX data
  • And investigating further with testing and optimization 

Download and share the presentation slides with your team here.

"...this issue we found using Quantum Metric was just making customers leave" - Janica Soppela, eCommerce Manager at Finnair Holidays

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