Finnair Relies On Data for Product Decisions

Reducing task time from hours to minutes

The Finnair team was running an A/B test on their destinations page to understand the correlation between engagement with a map versus a list in the ticket booking process. Using Quantum Metric, they understood how users were interacting with each feature to support a page redesign update.

Download the case study to learn more about how the eCommerce Growth Optimization team at Finnair uses Quantum Metric to improve A/B testing, page optimization, and funnel drop off.