Deep dive paper: Continuous Product Design

Eight practices to help digital product teams learn and iterate faster

This deep dive paper introduces an operational methodology to help with digital transformation: Continuous Product Design (CPD).

CPD is a cross-team approach to building better digital products faster—based on a shared, quantified, and real-time view of customer signals and business impact.

Read the document to understand how you can enable your teams to learn and iterate faster. It includes 8 practices and a conceptual CPD technology platform and ecosystem.