Unpacking Black Friday: Pairing consumer expectations with past behavior

Key Take-Aways: 

• Addressing separate Black Friday shoppers mindsets
• Identifying top digital abandonment behaviors
• Reviewing historical shopping experience data. 

Holiday Shopping Mindsets

Are your shoppers focused on value or a targeted wishlist? Addressing each shopper mentality increases positive digital experiences for both and your black Friday results. 

Black Friday Struggle 

Not all shoppers are able to translate their desires into purchases and leave satisfied. Find out the top digital frictions that led to shopper abandonment.