Through a combination of science, technology, and creativity, 3M, has built a culture of innovation, delivering exceptional experiences to customers around the world.

Crystal Peterson, Manager, bCom Performance and Optimization, shares how 3M moved away from ad-hoc, gut-feel decisions to data-driven decisions by listening to and understanding their customer. And the increased success they saw as a result!

During the session you’ll learn:

  • How 3M traditionally gathered and acted on customer insights - What changes 3M made to reach their customer better
  • The key learnings and improvements made when 3M tracked engagement between targeted & untargeted customers
  • How, by using Quantum Metric and Medallia, 3M was able to understand the why behind the what of their customers’ actions

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